3 Minutes in Shanghai

Himfr.com Reports Shuitou

  Water Town, Nanan City is located in the southern coastal chinese city of stone. Borders with the Xiamen Special Economic Zone, there is Quanzhou "South Gate" said. Town area of 117 square kilometers, population 103,000, is the hometown of overseas Chinese city of Fujian, Fujian Province, named after the first industrial satellite town for three consecutive years by the provincial party committee and provincial government as "10 good and civilized market town", was the Ministry of Construction approval of the pilot construction of small towns across the country town. Overseas Chinese pro-45000 people living abroad, mainly in Southeast Asian countries. Is the Chinese people of Taiwan compatriots, one of the main ancestral home.

    Head the mountain beside the sea and pleasant weather. Tourism resources, rich in Anping Zheng Chenggong cemetery and two piers, and maintain a unit of state-level cultural relics, there are beautiful days of heart-hole, flying tile Rock, Immortal Footprint Rock, Rock, etc. Mineyama many attractions, has a long historical and cultural accumulation As early as Wuliuqiannian ago there where human lives and breeds in the Warring States period, left here for the colorful bronze culture. To the Song Dynasty is known as "A World Without the bridge, long bridge," the Anping Bridge, built in head-commerce has become the gathering place of trade. Here public moral, the large pool of talent, reputation for "Beach Zou Lu" ya famous Seoul, ages, head emerged out of many famous historical figures, the Northern Song Dynasty Lvhui Qing Wang An-shih Reform is the principal developers and promoters; the Southern Song Lu Da-kui Officer to Zhaosantaifu, having been active against the brutal killing of Yuan-jun; Ming Shen entire period is the last one jinshi Nam, he served as the right Censorate Censor, who led the Jiuxi 18 BA Xiang from China at the White Lotus Temple, treatment, after five years and the recovery of Taiwan, Zheng Chenggong Joined Ming forces team. Composite after his medical practice in Taiwan, save the world and was revered as the people of Taiwan medical Zu; are there any recovering Taiwan Ting-Bin Zheng Chenggong right to make a significant contribution. At that time, he served as Interpreter of the Netherlands, because of dissatisfaction with Dutch colonial rule, the secret map of the Survey and Mapping Taiwan deer ears Hong Kong dedicated to Zheng Jun Zheng Chenggong and as a guide to recover Taiwan. There are an industrialist, Mr. Lv Zhenwan in the public-spirited undertakings, head Nam and the economy and even the development of social undertakings have made great contributions.

     Since the reform and opening up, especially since the speech of Comrade Deng Xiaoping's southern tour, head the people under the guidance of Deng Xiaoping Theory and give full play to the superior geographical environment and rich resources advantages, to play a "smart Ganpin, daring, Gangan," the head spirit, vigorously the construction companies to promote economic and social undertakings developed rapidly. In 1998 the town 1.63 billion gross national product to achieve industrial and agricultural output value of 3.1 billion, industrial and commercial tax 66.48 million yuan, per capita national income reached 3980 yuan, becoming Nanan's "leading" town.

    

【Agriculture】

Head is known as "Shuiguozhixiang" The reputation the past few years great efforts to implement the agriculture through science and technology and sustainable development strategies in order to "well-off society, built village" as the goal, a solid push forward the comprehensive development of agriculture, and constantly improve the floral arrangements, vegetables, fruits base, has opened a base formed a double line floral arrangements, flowers, as well as global Beaulieu Shanglin vegetable base, greatly improving the efficiency of agricultural production, increase farmers income and agricultural output value of 197.02 million yuan whole town has been identified as the first batch of Quanzhou City to the well-off type off towards town.

    

【Attract investment】

The town party committee and government to firmly establish a "lay a foundation, on the scale; tree pillars, on the level; Tuo District, upgrading" of the development strategy. Around the "two changes" to busy high-tech big business for the dragon in order to export-oriented economy as the motive force, based on township and village enterprises, and strive to cultivate new economic growth point, based on "seizing the focus, expand the scale, and promote technical innovation, building market "to make a fuss around the" 15285 "working ideas, (that is, around a center, pay close attention to five focus on strengthening the two work, eight solid run to take five measures). Vigorously to the "12345" economic development strategy, (that is pegged to a target, prosperous second-tier economy, developing three Area, the four pillars of a good tree, highlight the five-building) to promote the town sustained, healthy and rapid development. Emergence of ceramics, stone, knitting, clothing, footwear, plastics, food, machinery, handicrafts and so on a number of pillar industries. The town more than 800 township enterprises, 106 foreign-funded enterprises, export delivery value of 776 million yuan, industrial and commercial tax revenue 66.48 million yuan, the highest in the forefront of the city. Investment Waiyinneilian we continue to intensify efforts to tap new markets, on 98 December determinedly to the forefront of China's reform and opening up positions - Investment conference held in Shenzhen has achieved good returns. Signed 13 projects, total investment of 342.5 million yuan, 33.12 million U.S. dollars foreign capital, foreign investment rate of 85.5%. It is learned that, as a town can be taken the provincial boundary to Shenzhen to hold such a large-scale investment would be in the country of which is the first case. Taiwanese investment of nearly billion building materials market has been completed the first phase of the first building, the completion of 292 shops and on May 18 by the market opening ceremony of the machine, hold the first grand Nanan (National) Building Materials Trade Fair, from Italy , Egypt, Norway, the United States, Japan, Hong Kong, Taiwan and other countries and regions and 37 domestic provinces and cities participated in the symposium, and achieved full success of HE. Purchase and sale of signing contracts to invest a total of 227 projects, with a total capital 1.12 billion, of which 25 investment projects and foreign economy and 13 in-12, the investment amounting to 230 million yuan, trading 202 contracts, turnover of 890 million yuan. And held sand in Italy saw technology and product launches will be. Invested 40 million yuan of the State Highway 324-head double-track has been opened to traffic, Planning and Design Institute of Tianjin employ an overall planning and design of the double-track to double-track into a high-tech industrial corridor, to become another source of economic growth.

    

Infrastructure 【】

1, transportation: the head area's unique mountain and ocean, skills, land and water transportation is convenient, State Highway 324 across the entire territory, as long as 18.4 kilometers, Xiamen expressway to wear throughout the spring before, and in Park Lane has an entrance; for the prosperity of head the economy, with the town's economic development, actively financing the construction of more than 4,000 million State Highway 324-head double-track has been opened to traffic, greatly reduced the section of State Highway 324 head of traffic load; from the Xiamen International Airport is only 58 kilometers away from Jinjiang Airport is only 15 km; fly health would be close at hand, sea developed, the town has a five hundred-ton dock, direct access to Guangzhou, Shanghai, Ningbo and other cities, from the 5000-ton terminal Ishii is only 8 km. Constitute a three-dimensional sea and air transport network, in order to head the economic development of the necessary objective conditions.

     2, post and telecommunications: the head of Posts and Telecommunications developed communication convenience, the town has a Post Office and Telecommunications, as well as a large surplus, Beaulieu, etc. 2 blocks of Posts and Telecommunications Bureau, the installed capacity of 2.5 million lines, the establishment of mobile communications base stations, seven in the meet head for three years the need for sustainable development.

     3, water and electricity: the head of adequate water and electricity, with two 110,000-volt substation and a daily output 52,000 tons of water plant, able to satisfy a number of manufacturers as well as the daily water needs of the masses.

     4, the financial aspects: head finance and trade developed, with all kinds of financial and trade networks. Industrial and Commercial Bank of China, Bank of China, Agricultural Bank, Construction Bank set up branch Dengjun in the head, the annual volume of business were among the first in the city.

    

【Municipal construction】

Head is the construction of small towns nationwide pilot units, to employ the entire township Planning and Design Institute of Tianjin for system planning and design. The town party committee and government, after careful investigation, multi-seeking, scientific analysis, careful study, decided to plan the program implemented. The first phase of reconstruction of "Fuxing commercial zone", covers an area of 165 acres, the other construction area of 53 acres, 52.8 acres of green, green rate of 36%, exceeding the national standard; road 48.2 acres of land, of which 11 acres of public land. The entire region as a modern city in miniature. In the implementation process, seriously in accordance with high standards and high starting point to transform the building, the entire region of all water, electricity, telecommunications, cable TV lines be placed underground independent kingdom, using three years to head into a scientific and rational planning, street spacious new, fresh and elegant environment, people living comfortable and convenient, commercial prosperity and development of socialist modernization and new town. At the same time, conscientiously implement the Quanzhou City, Nanan City off Old Village transformation, the guiding spirit of the Village building, in accordance with "seizing the fine, a typical tree, create the experience, pushing comprehensive" general requirements driven around the township village-building work of transformation the pattern and concentrate on the first grasp Shui Tau Tsuen this pilot.

    

【Social undertakings】

Vigorously implement the strategy of the town of science and education, and actively guide enterprises in their technological transformation and equipment renewal, has been more than 10 enterprises were awarded Provincial Science and Technology-tech enterprises; vigorously straighten Ceramic Industry soot pollution, achieved good results, has been named Quanzhou Ceramic Industry soot pollution control advanced unit. Continued to increase education efforts, the town has 34 primary and five secondary schools (of which two end in), and a vocational school in the province, "two basics" inspection was rated excellent level compliance, which was promoted to provincial Southern Star Middle School 2 compliance school. teaching Hospital, formerly the head sea clinics, after the Hong Kong Lui Wan advanced donor cell expansion, renovation leadership mechanism for the board of directors, in recent years, constantly expanding capital increase, additional equipment, while employing a number of famous doctors of experts inside and outside the province, enrich the medical team has now to become a skillful, advanced equipment, garden-style hospital, and through two B compliance and acceptance. Recreational facilities, with a bowling alley on the grade 2; star hotel 3; can accommodate three or four thousand people, "Lu Wan Stadium," complete set up service, is the province's largest township-level indoor arena, and in this held several kinds of large cultural and sports activities. Actively in-depth manner, "35," popularization of education, vigorously implement the "administering the town" strategy, social stability, law and order cases and criminal cases decreased year by year; to fully mobilize the community to those who love the public welfare donations founded the 110 Emergency Call Service and from active duty squadron composed of fire and the establishment of 110 community linkage system for entrepreneurs and people provide a safe production and living environment.

    

Minnan Building Material Market 【first】

Embedded in the "Hometown of China's building materials" - a bright pearl in Southampton, is located at State Highway 324 230KM, Zhejiang, Fuzhou road, Xiamen, Guangzhou, Shenzhen and Quanzhou in southern coastal mainland links must be passed through. Xiamen International Airport, Jinjiang Qingyang Airport around breakdown; Ishii Hong Kong 5000-ton terminal distant sight. Large-scale zone of Beaulieu, the hospital under the Industrial Area, Southern Union Industrial Park, as well as Haosheng, three-wing, Venus, feeder, Pang Ching, and other famous manufacturers distribute their side, such as Zhongxinggongyue shape, as people, materials information aggregation point.

    At present, Nanan city of more than 4000 building materials enterprises, annual production value of 13.5 billion yuan turned over to the 212 million tax revenue, the main stone building material industry, ceramic, cement, plumbing, fire fighting equipment, steel pipe, aluminum, hardware, mechanical and electrical, etc., in which more than 1350 manufacturing enterprises stone, ceramic manufacturing enterprises and more than 800. On the industry distribution, building materials companies have tended to focus on the head, Guan Qiao, Ishii and other coastal towns, only there are more than 500 water-Town, the annual output value of 2 billion yuan; on the operating conditions of point of view, large-scale building material production, such as the Flagstone stone industry's annual production capacity of over 40 million square meters, process material up to 500 million yuan, the product style complete, high quality, there are stone plates, profiles, thin profiles, craft wood, color wood, dyeing materials and so on, are exported to Japan, Southeast Asia, Western Europe, South America, Africa, more than 10 countries and regions, as well as cities in China, formed the raw and auxiliary materials rich variety of style and complete, producing large-scale, market network and improve the industrial system. Building materials industry is now ranked Nam's national economy has been "half" of its cast from the unshakeable position of the pillar industries for Nam's economy propped up a blue sky, Nam and therefore has been officially named as "China's building materials of the town."

     In the course of dealing in building materials, due to the municipal government to be guided consciously present Shuitou initially formed a variety of stone are sold at home and abroad, average daily sales of 3,000 square meters, annual turnover ultra-billion Building Materials Wholesale . But with the rapid development of building materials industry, the lack of a unified market regulation and control functions, loose disorder, disorderly competition in the wholesale building materials, building materials have been far from being able to meet the growing demand for expansion of the huge deal. Therefore, in promoting the building materials business transformation and upgrading, promote the vigorous development of the tertiary industry, after full investigation and deliberation, the town decided that the "big market, big business, big circulation" requirement and the "high starting point plan, high-speed construction, high-level management ", the location of water in the Town to build the first large-scale building materials market, the Taiwanese to build commercial and residential collection, exhibitions, banks, post and telecommunications, catering, parking, security and other supporting facilities complete the" building materials supermarket ", make it into a stone as a leader, concurrently ceramics, plumbing, fire fighting equipment, mechanical and electrical hardware, sanitary ware, lighting fittings and other products of the national wholesale market for large-scale building materials, radiation the country, affecting the Asia-Pacific, an international building materials of the human, financial, and material information flow an important distribution center.
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Rick and Florence's Shanghai Wedding, 2009

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Empire State Building

History

Empire State Building

U.S. National Register of Historic Places

U.S. National Historic Landmark

NYC Landmark

Location:

350 Fifth Avenue

New York, New York 10118

 United States

Coordinates:

404454.36 735908.36 / 40.7484333N 73.9856556W / 40.7484333; -73.9856556Coordinates: 404454.36 735908.36 / 40.7484333N 73.9856556W / 40.7484333; -73.9856556

Architect:

Shreve, Lamb and Harmon

Architectural style(s):

Art Deco

Added to NRHP:

November 17, 1982

Designated NHL:

June 24, 1986

Designated NYCL:

May 19, 1981

NRHP Reference#:

82001192

The site of the Empire State Building was first developed as the John Thomson Farm in the late 18th century. At the time, a stream ran across the site, emptying into Sunfish Pond, located a block away. Beginning in the late 19th century the block was occupied by the Waldorf-Astoria Hotel, frequented by The Four Hundred, the social elite of New York.

Design and construction

The Empire State Building was designed by William F. Lamb from the architectural firm Shreve, Lamb and Harmon, which produced the building drawings in just two weeks, using its earlier designs for the Reynolds Building in Winston-Salem, North Carolina, and the Carew Tower in Cincinnati, Ohio (designed by the architectural firm W.W. Ahlschlager & Associates) as a basis. Every year the staff of the Empire State Building sends a Father's Day card to the staff at the Reynolds Building in Winston-Salem to pay homage to its role as predecessor to the Empire State Building. The building was designed from the top down. The general contractors were The Starrett Brothers and Eken, and the project was financed primarily by John J. Raskob and Pierre S. du Pont. The construction company was chaired by Alfred E. Smith, a former Governor of New York and James Farley's General Builders Supply Corporation supplied the building materials. John W. Bowser was project construction superintendant.

A worker bolts beams during construction; the Chrysler Building can be seen in the background.

Excavation of the site began on January 22, 1930, and construction on the building itself started symbolically on March 17t.Patrick's Dayer Al Smith's influence as Empire State, Inc. president. The project involved 3,400 workers, mostly immigrants from Europe, along with hundreds of Mohawk iron workers, many from the Kahnawake reserve near Montreal. According to official accounts, five workers died during the construction. Governor Smith's grandchildren cut the ribbon on May 1, 1931. Lewis Wickes Hine's photography of the construction provides not only invaluable documentation of the construction, but also a glimpse into common day life of workers in that era. In particular the photo of a worker climbing a stay cable is talismanic of the era and the building itself.

The construction was part of an intense competition in New York for the title of "world's tallest building". Two other projects fighting for the title, 40 Wall Street and the Chrysler Building, were still under construction when work began on the Empire State Building. Each held the title for less than a year, as the Empire State Building surpassed them upon its completion, just 410 days after construction commenced. The building was officially opened on May 1, 1931 in dramatic fashion, when United States President Herbert Hoover turned on the building's lights with the push of a button from Washington, D.C. Ironically, the first use of tower lights atop the Empire State Building, the following year, was for the purpose of signalling the victory of Franklin D. Roosevelt over Hoover in the presidential election of November 1932.

Opening

The building's opening coincided with the Great Depression in the United States, and as a result much of its office space went without being rented. The building's vacancy was exacerbated by its poor location on 34th Street, which placed it relatively far from public transportation, as Grand Central Terminal, the Port Authority Bus Terminal, and Penn Station are all several blocks away. Other more successful skyscrapers, such as the Chrysler Building, do not have this problem. In its first year of operation, the observation deck took in approximately 2 million dollars, as much money as its owners made in rent that year. The lack of renters led New Yorkers to deride the building as the "Empty State Building". The building would not become profitable until 1950. The famous 1951 sale of The Empire State Building to Roger L. Stevens and his business partners was brokered by the prominent upper Manhattan real-estate firm Charles F. Noyes & Company for a record $51 million. At the time, that was the highest price ever paid for a single structure in real-estate history.

Dirigible (airship) terminal

The building's distinctive Art Deco spire was originally designed to be a mooring mast and depot for dirigibles. The 102nd floor was originally a landing platform with a dirigible gangplank. A particular elevator, traveling between the 86th and 102nd floors, was supposed to transport passengers after they checked in at the observation deck on the 86th floor. However, the idea proved to be impractical and dangerous after a few attempts with airships, due to the powerful updrafts caused by the size of the building itself. A large broadcast tower was added to the top of the spire in 1953.

1945 plane crash

Main article: B-25 Empire State Building crash

Crash by a U.S. Army B-25 bomber on July 28, 1945

At 9:40 a.m.on Saturday, July 28, 1945, a B-25 Mitchell bomber, piloted in thick fog by Lieutenant Colonel William Franklin Smith, Jr., crashed into the north side of the Empire State Building, between the 79th and 80th floors, where the offices of the National Catholic Welfare Council were located. One engine shot through the side opposite the impact and flew as far as the next block where it landed on the roof of a nearby building, starting a fire that destroyed a penthouse. The other engine and part of the landing gear plummeted down an elevator shaft. The resulting fire was extinguished in 40 minutes. 14 people were killed in the incident. Elevator operator Betty Lou Oliver survived a plunge of 75 stories inside an elevator, which still stands as the Guinness World Record for the longest survived elevator fall recorded. Despite the damage and loss of life, the building was open for business on many floors on the following Monday. The crash helped spur the passage of the long-pending Federal Tort Claims Act of 1946, as well as the insertion of retroactive provisions into the law, allowing people to sue the government for the accident.

A year later, another aircraft had a close encounter with the skyscraper. It narrowly missed striking the building.

Height records and comparisons

Height comparison in buildings in New York City

The Empire State Building remained the tallest man-made structure in the world for 23 years before it was surpassed by the Griffin Television Tower Oklahoma (KWTV Mast) in 1954. It was also the tallest free-standing structure in the world for 36 years before it was surpassed by the Ostankino Tower in 1967.

The longest world record held by the Empire State Building was for the tallest skyscraper (to structural height), which it held for 42 years until it was surpassed by the North Tower of the World Trade Center in 1973. With the destruction of the World Trade Center in the September 11, 2001 attacks, the Empire State Building again became the tallest building in New York City, and the second-tallest building in the Americas, currently surpassed only by the Willis Tower in Chicago. When measured by pinnacle height, the Empire State Building is currently the third-tallest building in the Americas, surpassed only by the Willis Tower and the Trump International Hotel and Tower.

1 World Trade Center, currently under construction in New York City, is expected to exceed the height of the Empire State Building upon completion. The Chicago Spire is also expected to exceed the height of the Empire State Building upon completion, but its construction has been halted due to financial problems.

Suicides

Over the years, more than thirty people have committed suicide from the top of the building. The first suicide occurred even before its completion, by a worker who had been laid off. The fence around the observatory terrace was put up in 1947 after five people tried to jump during a three-week span. On December 2, 1979, Elvita Adams jumped from the 86th floor, only to be blown back onto the 85th floor and left with only a broken hip.

Shootings

Main article: 1997 Empire State Building shooting

On February 24, 1997, a Palestinian gunman shot seven people on the observation deck, killing one, then fatally wounding himself.

Architecture

The Empire State Building (in center of image) is the tallest building in New York City

Street level view of the Empire State Building

The Empire State Building rises to 1,250 ft (381 m) at the 102nd floor, and including the 203 ft (62 m) pinnacle, its full height reaches 1,453 ft8916 in (443.09 m). The building has 85 stories of commercial and office space representing 2,158,000 sq ft (200,500 m2). It has an indoor and outdoor observation deck on the 86th floor. The remaining 16 stories represent the Art Deco tower, which is capped by a 102nd-floor observatory. Atop the tower is the 203 ft (62 m) pinnacle, much of which is covered by broadcast antennas, with a lightning rod at the very top.

The Empire State Building was the first building to have more than 100 floors. It has 6,500 windows and 73 elevators, and there are 1,860 steps from street level to the 103rd floor. It has a total floor area of 2,768,591 sq ft (257,211 m2); the base of the Empire State Building is about 2 acres (8,094 m2). The building houses 1,000 businesses, and has its own zip code, 10118. As of 2007, approximately 21,000 employees work in the building each day, making the Empire State Building the second-largest single office complex in America, after the Pentagon. The building was completed in one year and 45 days. Its original 64 elevators are located in a central core; today, the Empire State Building has 73 elevators in all, including service elevators. It takes less than one minute by elevator to get to the 86th floor, where an observation deck is located. The building has 70 mi (113 km) of pipe, 2,500,000 ft (760,000 m) of electrical wire, and about 9,000 faucets.[citation needed] It is heated by low-pressure steam; despite its height, the building only requires between 2 and 3 psi (14 and 21 kPa) of steam pressure for heating. It weighs approximately 370,000 short tons (340,000 t). The exterior of the building was built using Indiana limestone panels.

The Empire State Building cost $40,948,900 to build.

A series of setbacks causes the building to taper with height.

Unlike most of today's skyscrapers, the Empire State Building features an art deco design, typical of pre-World War II architecture in New York. The modernistic stainless steel canopies of the entrances on 33rd and 34th Streets lead to two story-high corridors around the elevator core, crossed by stainless steel and glass-enclosed bridges at the second-floor level. The elevator core contains 67 elevators.

The lobby is three stories high and features an aluminum relief of the skyscraper without the antenna, which was not added to the spire until 1952. The north corridor contains eight illuminated panels, created by Roy Sparkia and Rene Nemorov in 1963, depicting the building as the Eighth Wonder of the World, alongside the traditional seven.

Long-term forecasting of the life cycle of the structure was implemented at the design phase to ensure that the building's future intended uses were not restricted by the requirements of previous generations. This is particularly evident in the over-design of the building's electrical system.

Floodlights

Empire State Building with red and green lights for Christmas, as seen from GE Building

Empire State Building with normal white lighting, as seen from New Jersey

In 1964, floodlights were added to illuminate the top of the building at night, in colors chosen to match seasonal and other events, such as St. Patrick's Day, Christmas, Independence Day or Bastille Day. After the eightieth birthday and subsequent death of Frank Sinatra, for example, the building was bathed in blue light to represent the singer's nickname "Ol' Blue Eyes". After the death of actress Fay Wray (King Kong) in late 2004, the building stood in complete darkness for 15 minutes.

The floodlights bathed the building in red, white, and blue for several months after the destruction of the World Trade Center, then reverted to the standard schedule. Traditionally, in addition to the standard schedule, the building will be lit in the colors of New York's sports teams on the nights they have home games (orange, blue and white for the New York Knicks, red, white and blue for the New York Rangers, and so on). The first weekend in June finds the building bathed in green light for the Belmont Stakes held in nearby Belmont Park. The building is illuminated in tennis-ball yellow during the US Open tennis tournament in late August and early September. It was twice lit in scarlet to support nearby Rutgers university: once for a football game against the University of Louisville on November 9, 2006 , and again on April 3, 2007 when the women's basketball team played in the national championship game.

In 1995, the building was lit up in blue, red, green and yellow for the release of Microsoft's Windows 95 operating system, which was launched with a $300 million campaign.

The building has also been known to be illuminated in purple and white in honor of graduating students from New York University.

Every year in September, the building is lit in black, red, and yellow, with the top lights off (for black) to celebrate the German-American Steuben Parade on Fifth Avenue.

The building was lit green for three days in honor of the Islamic holiday of Eid ul-Fitr in October 2007. The lighting, the first for a Muslim holiday, is intended to be an annual event and was repeated in 2008 and 2009. In December 2007, the building was lit yellow to signify the home video release of The Simpsons Movie.

From April 2527, 2008 the building was lit in lavender, pink, and white in celebration of international pop diva Mariah Carey's accomplishments in the world of music and the release of her eleventh studio album E=MC2.[citation needed]

In late October 2008, the building was lit green in honor of the fifth anniversary of the acclaimed Broadway Musical Wicked by Kerry Ellis and Stephen Schwartz.

Starting in 2008, the building along with New York City and many other cities around the world, participated in Earth Hour. The skyscraper's floodlights were turned off for exactly an hour to conserve energy.

In September 2009, the building was lit for one night in orange colors, in celebration of the exploration of Manhattan Island by Henry Hudson 400 years earlier. The Dutch prince Willem-Alexander van Oranje and princess Maxima were present and turned on the lights from the lobby.

In 2009, the building was lit for one night in red and yellow, the colors of the Communist People's Republic of China, to celebrate the 60 years since its founding, amid controversy.

Observation decks

The Empire State Building has one of the most popular outdoor observatories in the world, having been visited by over 110 million people. The 86th-floor observation deck offers impressive 360-degree views of the city. There is a second observation deck on the 102nd floor that is open to the public. It was closed in 1999, but reopened in November 2005. It is completely enclosed and much smaller than the first one; it may be closed on high-traffic days. Tourists may pay to visit the observation deck on the 86th floor and an additional amount for the 102nd floor. The lines to enter the observation decks, according to the building's website, are "as legendary as the building itself:" there are five of them: the sidewalk line, the lobby elevator line, the ticket purchase line, the second elevator line, and the line to get off the elevator and onto the observation deck. For an extra fee tourists can skip to the front of the line.

The skyscraper observation deck plays host to several cinematic, television, and literary classics including, An Affair To Remember, Love Affair and Sleepless in Seattle. In the Latin American literary work Empire of Dreams by Giannina Braschi the observation deck is the site of a pastoral revolution; shepherds take over the City of New York. The deck was also the site of a Martian invasion on an old episode of I Love Lucy.

A panoramic view of New York City from the 86th-floor observation deck of the Empire State Building, spring 2005

New York Skyride

View from Macy's

The Empire State Building also has a motion simulator attraction, located on the 2nd floor. Opened in 1994 as a complement to the observation deck, the New York Skyride (or NY Skyride) is a simulated aerial tour over the city. The theatrical presentation lasts approximately 25 minutes.

Since its opening, the ride has gone through two incarnations. The original version, which ran from 1994 until around 2002, featured James Doohan, Star Trek's Scotty, as the airplane's pilot, who humorously tried to keep the flight under control during a storm, with the tour taking an unexpected route through the subway, Coney Island, and FAO Schwartz, among other places. After September 11th, however, the ride was closed, and an updated version debuted in mid-2002 with actor Kevin Bacon as the pilot. The new version of the narration attempted to make the attraction more educational, and included some minor post-9/11 patriotic undertones with retrospective footage of the World Trade Center. The new flight also goes haywire, but this segment is much shorter than in the original.

Broadcast stations

New York City is the largest media market in the United States. Since the September 11, 2001 attacks, nearly all of the city's commercial broadcast stations (both television and FM radio) have transmitted from the top of the Empire State Building, although a few FM stations are located at the nearby Cond Nast Building. Most New York City AM stations broadcast from just across the Hudson River in New Jersey.

Communications devices for broadcast stations are located at the top of the Empire State Building.

Broadcasting began at Empire on December 22, 1931, when RCA began transmitting experimental television broadcasts from a small antenna erected atop the spire. They leased the 85th floor and built a laboratory there, andn 1934CA was joined by Edwin Howard Armstrong in a cooperative venture to test his FM system from the Empire antenna. When Armstrong and RCA fell out in 1935 and his FM equipment was removed, the 85th floor became the home of RCA's New York television operations, first as experimental station W2XBS channel 1, which eventually became (on July 1, 1941) commercial station WNBT, channel 1 (now WNBC-TV channel 4). NBC's FM station (WEAF-FM, now WQHT) began transmitting from the antenna in 1940. NBC retained exclusive use of the top of the Empire until 1950, when the FCC ordered the exclusive deal broken, based on consumer complaints that a common location was necessary for the (now) seven New York television stations to transmit from so that receiving antennas would not have to be constantly adjusted. Construction on a giant tower began. Other television broadcasters then joined RCA at Empire, on the 83rd, 82nd, and 81st floors, frequently bringing sister FM stations along for the ride. Multiple transmissions of TV and FM began from the new tower in 1951. In 1965, a separate set of FM antennas were constructed ringing the 103rd floor observation area. When the World Trade Center was being constructed, it caused serious problems for the television stations, most of which then moved to the World Trade Center as soon as it was completed. This made it possible to renovate the antenna structure and the transmitter facilities for the benefit of the FM stations remaining there, which were soon joined by other FMs and UHF TVs moving in from elsewhere in the metropolitan area. The destruction of the World Trade Center necessitated a great deal of shuffling of antennas and transmitter rooms in order to accommodate the stations moving back uptown.

As of 2009, the Empire State Building is home to the following stations:

TV: WCBS-TV 2, WNBC-TV 4, WNYW 5, WABC-TV 7, WWOR-TV 9 Secaucus, WPIX-TV 11, WNET 13 Newark, WNYE-TV 25, WPXN-TV 31, WXTV 41 Paterson, WNJU 47 Linden, and WFUT-TV 68 Newark

FM: WXRK 92.3, WPAT-FM 93.1 Paterson, WNYC-FM 93.9, WPLJ 95.5, WXNY 96.3, WQHT-FM 97.1, WSKQ-FM 97.9, WRKS-FM 98.7, WBAI 99.5, WHTZ 100.3 Newark, WCBS-FM 101.1, WRXP 101.9, WWFS 102.7, WKTU 103.5 Lake Success, WAXQ 104.3, WWPR-FM 105.1, WQXR-FM 105.9 Newark, WLTW 106.7, and WBLS 107.5

Empire State Building Run-Up

The Empire State Building Run-Up is a foot race from ground level to the 86th-floor observation deck that has been held annually since 1978. Its participants are referred to both as runners and as climbers, and are often tower running enthusiasts. The race covers a vertical distance of 1,050 feet (320 m) and takes in 1,576 steps. The record time is 9 minutes and 33 seconds, achieved by Australian professional cyclist Paul Crake in 2003, at a climbing rate of 6,593 ft (2,010 m) per hour.

In popular culture

Film

Perhaps the most famous popular culture representation of the building is in the 1933 film King Kong, in which the title character, a giant ape, climbs to the top to escape his captors but falls to his death. In 1983, for the 50th anniversary of the film, an inflatable King Kong was placed on the actual building. In 2005, a remake of King Kong was released, set in 1930s New York City, including a final showdown between Kong and bi-planes atop a greatly detailed Empire State Building. (The 1976 remake of King Kong was set in a contemporary New York City and held its climactic scene on the towers of the World Trade Center.)

The 1939 romantic drama film Love Affair involves a couple who plan to meet atop the Empire State Building, a rendezvous that is averted by an automobile accident. The film was remade in 1957 (as An Affair to Remember) and in 1994 (again as Love Affair). The 1993 film Sleepless in Seattle, a romantic comedy partially inspired by An Affair to Remember, climaxes with a scene at the Empire State observatory.

Andy Warhol's 1964 silent film Empire is one continuous, eight-hour shot of the Empire State Building at night, shot in black-and-white. In 2004, the National Film Registry deemed its cultural significance worthy of preservation in the Library of Congress.

The film Independence Day features the Empire State Building as ground zero for an alien attack; it is devastated by the aliens' primary weapon which incinerates most of New York City.

Many other movies that feature the Empire State Building are listed on the building's own website.

Television

The Empire State Building featured in the 1966 Doctor Who serial The Chase, in which the TARDIS lands on the roof of the building; The Doctor and his companions leave quite quickly, however, because The Daleks are close behind them. A Dalek is also seen on the roof of the building while it interrogates a human. In 2007, Doctor Who episodes "Daleks in Manhattan" and "Evolution of the Daleks" also featured the building, which the Daleks are constructing to use as a lightning conductor. Russell T Davies said in an article that "in his mind", the Daleks remembered the building from their last visit.

The Discovery Channel show MythBusters tested the urban myth which claims that if one drops a penny off the top of the Empire State Building, it could kill someone or put a crater in the pavement. The outcome was that, by the time the penny hits the ground, it is going roughly 65 mph (105 km/h) (terminal velocity for an object of its mass and shape), which is not fast enough to inflict lethal injury or put a crater into the pavement. The urban legend is a joke in the 2003 musical Avenue Q, where a character waiting atop the building for a rendezvous tosses a penny over the sidenly to hit her rival.

Literature

H.G. Wells' 1933 science fiction book The Shape of Things to Come, written in the form of a history book published in the far future, includes the following passage: "Up to quite recently Lower New York has been the most old-fashioned city in the world, unique in its gloomy antiquity. The last of the ancient skyscrapers, the Empire State Building, is even now under demolition in C.E. 2106!".

In the science fiction novel The Rebel of Rhada by Robert Cham Gilman (Alfred Coppel), taking place at a decayed galactic empire of the far future, New York is an ancient city which was destroyed and rebuilt countless times. Its highest and most ancient building, covered with piled-up ruins up to half its height, is known simply as "The Empire Tower", but is obviously the Empire State Building.

David Macaulay's 1980 illustrated book Unbuilding depicts the Empire State Building being purchased by a Middle Eastern billionaire and disassembled piece by piece, to be transported to his home country and rebuilt there.

The Empire State Building is featured prominently as both a setting and integral plot device throughout much of Michael Chabon's 2000 Pulitzer Prize-winning novel, The Amazing Adventures of Kavalier & Clay.

In the Percy Jackson book series, Mount Olympus is located over the Empire State Building, and there is a special elevator in the building to the "600th floor," which is supposed to be Olympus.

Tenants

Notable tenants of the building include:

Alitalia, Suite 3700

Croatian National Tourist Board, Suite 4003

Filipino Reporter, Suite 601

Human Rights Watch, 34th Floor

Polish Cultural Institute in New York, Suite 4621           

Senegal Tourist Office, Suite 3118

TAROM, Suite 1410

The King's college, Suite 1500

Former tenants include:

China National Tourist Office (now located at 370 Lexington Avenue)

National Film Board of Canada (now located at 1123 Broadway)

Nathaniel Branden Institute

Gallery

A view upward of the Empire State Building from Broadway

The top of the Empire State Building

Looking up

Looking Down

Looking towards Times Square

Art deco elevators in the lobby

Panoramic view of Midtown Manhattan from observation deck

The Empire State Building lights up in yellow and red during the 60th anniversary of the PRC

See also

New York City portal

World's tallest free standing structure on land

History of tallest skyscrapers

List of skyscrapers

List of tallest buildings by U.S. state

References

Notes

^ a b The Empire State Building is located within the 10001 zip code area, but 10118 is assigned as the building's own zip code. Source: USPS.

^ National Geodetic Survey datasheet KU3602, Retrieved 2009-07-26

^ a b Willis, Carol (1995). "Empire State Building". in Kenneth T. Jackson. The Encyclopedia of New York City. New Haven, CT & London & New York: Yale University Press & The New-York Historical Society. pp. 375376. 

^ ESBNYC.com

^ Pollak, Michael (April 23, 2006). "75 YEARS: F. Y. I.". The New York Times. http://query.nytimes.com/gst/fullpage.html?res=9D03EEDD153FF930A15757C0A9609C8B63&scp=4&sq="empire state building" height 1,454&st=cse. Retrieved 2009-10-31. 

^ SkyscraperPage  Empire State Building, antenna height source: CTBUH, top floor height source: Empire State Building Company LLC

^ a b Rosenberg, Jennifer. "Empire State Building Trivia and Cool Facts". About.com. http://history1900s.about.com/od/1930s/a/empirefacts.htm. Retrieved 2008-11-08. 

^ a b White, Norval & Willensky, Elliot; AIA Guide to New York City, 4th Edition; New York Chapter, American Institute of Architects; Crown Publishers. 2000. p.226.

^ a b "Empire State Building". National Historic Landmark summary listing. National Park Service. 2007-09-11. http://tps.cr.nps.gov/nhl/detail.cfm?ResourceId=1842&ResourceType=Building. 

^ Carolyn Pitts (April 26, 1985). "Empire State Building"" (PDF). National Historic Landmark Nomination. National Park Service. http://pdfhost.focus.nps.gov/docs/NHLS/Text/82001192.pdf. 

^ "Empire State Buildingccompanying 7 photos, exterior and interior, from 1978." (PDF). National Register of Historic Places Inventory. National Park Service. 1985-04-26. http://pdfhost.focus.nps.gov/docs/NHLS/Photos/82001192.pdf. 

^ W&H Properties  Empire State Building

^ Skyscrapers Becoming More Eco-Friendly In Hopes to Lure Tenants

^ "National Register Information System". National Register of Historic Places. National Park Service. 2007-01-23. http://www.nr.nps.gov/. 

^ Reynolds Building. Retrieved November 15, 2008.

^ Cincinnati Skyscrapers, Waymarketing.com

^ "Thirteen Months to Go", Geraldine B. Wagner, 2003, Quintet Publishing Ltd., pg. 32

^

^

^

^ about.com  Empire State Building Trivia and Cool Facts

^ "Lewis Wickes Hine: The Construction of the Empire State Building, 19301931 (New York Public Library Photography Collection)"

^ "Icarus, high up on Empire State; Lewis Wickes Hine, New York Public Library Photography Collection"

^ Tower Lights History Retrieved 2007-12-16

^ NYT Travel: Empire State Building

^ "A Renters' Market in London." August 18, 2008.

^ ew York: A Documentary Film.

^ a b Shanor, Rebecca read (1995). "Unbuilt projects". in Kenneth T. Jackson. The Encyclopedia of New York City. New Haven, CT & London & New York: Yale University Press & The New-York Historical Society. pp. 12081209. 

^ Goldman, Jonathan (1980). The Empire State Building Book. New York: St. Martin's Press. p. 44. 

^ "750th Squadron 457th Bombardment Group: Officers 1943 to 1945". http://www.457thbombgroup.org/New/750thSquad.html. Retrieved 2009-04-06. 

^ "Empire State Building Withstood Airplane Impact"

^ "Plane Hits Building  Woman Survives 75-Story Fall"

^ guinnessworldrecords.com

^ "The Day A Bomber Hit The Empire State Building". National Public Radio. http://www.npr.org/templates/story/story.php?storyId=92987873. Retrieved 2008-07-28. "Eight months after the crash, the U.S. government offered money to families of the victims. Some accepted, but others initiated a lawsuit that resulted in landmark legislation. The Federal Tort Claims Act of 1946, for the first time, gave American citizens the right to sue the federal government." 

^ Glanz, James and Eric Lipton (2002-09-08). "The Height of Ambition". The New York Times. http://query.nytimes.com/gst/fullpage.html?res=9F02E2DD1F3FF93BA3575AC0A9649C8B63&sec=&spon=&pagewanted=10. 

^ iht.com

^ Compass American Guides: Manhattan, 4th Edition. Reavill, Gil and Zimmerman, Jean P. 160.

^ George H. Douglas, Skyscrapers, p. 173

^ Empire State Building New York.com: Empire State Building Suicides

^ Geoffrey Broughton, Expressions, p. 32

^ The Empire State Building Book, Jonathan Goldman, St. Martin's Press, 1980, p.63

^ Empire State Building: Official internet Site

^ Lelyveld, Joseph (February 23, 1964). "The Empire State to Glow at Night". The New York Times. http://select.nytimes.com/gst/abstract.html?res=F10B11FE385F137A8EDDAA0A94DA405B848AF1D3. 

^ thevillager.com

^ a b Empire State Building lighting schedule

^ espn.com

^ Washington Post

^

^ Empire State Building Goes Green for Muslim Holiday

^ Empire State adorns yellow to celebrate The Simpsons Movie

^ http://www.broadway.com/Empire-State-Building-Goes-Green-for-Wicked-Birthday-Final-Yellow-Brick-Road-Cast-Announced/broadway_news/5013909

^ a b https://www.esbnyc.com/tickets/index.cfm?CFID=28691766&CFTOKEN=35278567

^ "Ten Things Not to Do in New York"

^ NYRR Empire State Building Run-Up Crowns Dold and Walsham as Champions, New York Road Runners

^ Empire State Building  Past Race Winners

^ www.esbnyc.com

^ http://gutenberg.net.au/ebooks03/0301391h.html

^ a b c d e f g h "Foreigners flocking to 350 Fifth Avenue." Real Estate Weekly. June 30, 2004.

^ "FAQ." Alitalia (United States website). Retrieved September 4, 2008.

^ "Claims and Suggestions." Alitalia (United States website). Retrieved September 4, 2008.

^ Home page. Croatian National Tourist Board. Retrieved September 4, 2008.

^ "Contact." Filipino Reporter. Retrieved September 4, 2008.

^ "Contact." Human Rights Watch. Retrieved September 4, 2008.

^ Home Page. Polish Cultural Institute in New York. Retrieved September 4, 2008.

^ Information Senegal Tourist Office. Retrieved September 4, 2008.

^ "Travel Agencies for plane tickets to Romania." Massachusetts Institute of Technology. Retrieved September 4, 2008.

^ "The King's College". http://www.tkc.edu/. Retrieved 2008-11-01. 

^ "Contact Us." China National Tourist Office. Retrieved September 4, 2008.

^ "Contact us." National Film Board of Canada. Retrieved September 4, 2008.

^ In Answer to Ayn Rand by Nathaniel Branden at his ex-wife's website

Further reading

Aaseng, Nathan. (1999). Construction: Building the Impossible. Minneapolis, MN: Oliver Press. ISBN 1-881-50859-5.

Bascomb, Neal. (2003). Higher: A Historic Race to the Sky and the Making of a City. New York: Doubleday. ISBN 0-385-50660-0.

Goldman, Jonathan. (1980). The Empire State Building Book. New York: St. Martin's Press. ISBN 0-312-24455-X.

James, Theodore, Jr. (1975). The Empire State Building. New York: Harper & Row. ISBN 0-060-12172-6.

Kingwell, Mark. (2006). Nearest Thing to Heaven: The Empire State Building and American Dreams. New Haven, CT: Yale University Press. ISBN 0-300-10622-X.

Pacelle, Mitchell. (2001). Empire: A Tale of Obsession, Betrayal, and the Battle for an American Icon. New York: Wiley. ISBN 0-471-40394-6.

Tauranac, John. (1995). The Empire State Building: The Making of a Landmark. New York: Scribner. ISBN 0-684-19678-6.

Wagner, Geraldine B. (2003). Thirteen Months to Go: The Creation of the Empire State Building. San Diego, CA: Thunder Bay Press. ISBN 1-592-23105-5.

Willis, Carol (ed). (1998). Building the Empire State. New York: W.W. Norton. ISBN 0-393-73030-1.

External links

Wikimedia Commons has media related to: Empire State Building

Look up Empire State Building in Wiktionary, the free dictionary.

Empire State Building official Web site

Commercial Construction.com

Lighting Schedule

Empire State Building Green Retrofit

Empire State Building Trivia

Empire State Building Information

The Construction of the Empire State Building, 19301931, New York Public Library

VIVA2, The Skyscraper Museum's online archive of over 500 construction photographs of the Empire State Building.

NYC Insider Guide, Empire State Building vs. Top of the Rock compare views.

Empire State Building at Structurae

Records

Preceded by

Chrysler Building

World's tallest structure

1931  1954

Succeeded by

KWTV Mast

World's tallest freestanding structure on land

1931  1967

Succeeded by

Ostankino Tower

Tallest building in the world

1931  1972

Succeeded by

World Trade Center

Tallest building in the United States

1931  1972

Tallest Building in New York City

1931  1972

Preceded by

World Trade Center

Tallest Building in New York City

2001  present

Incumbent

 

Other articles and topics related to the Empire State Building

v  d  e

Supertall skyscrapers

 

Current

North America

Aon Center  AT&T Corporate Center  Bank of America Plaza  Bank of America Tower  Chrysler Building  Empire State Building  First Canadian Place  JPMorgan Chase Tower  John Hancock Center  The New York Times Building  Trump Tower Chicago  Two Prudential Plaza  U.S. Bank Tower  Wells Fargo Bank Plaza  Willis Tower

Asia

Baiyoke Tower II  Bank of China Tower  The Center  Central Plaza  China World Trade Center Tower III  CITIC Plaza  International Finance Centre  Jin Mao Tower  Menara Telekom  Minsheng Bank Building  Nina Tower  One Island East  Petronas Twin Towers  Shanghai World Financial Center  Shimao International Plaza  Shun Hing Square  Taipei 101  Tuntex Sky Tower

Europe

City of Capitals

Australia

Eureka Tower  Q1

Middle East

Almas Tower  Burj Al Arab  Burj Khalifa  Emirates Office Tower  Emirates Towers Hotel  Kingdom Centre  Rose Tower  The Address Downtown Burj Dubai

 

Under construction

North America

1 World Trade Center  175 Greenwich Street

South America

Torre Gran Costanera

Asia

151 Incheon Tower  Busan Lotte World  Goldin Finance 117  Dalian Eton Center  Digital Media City Landmark Building  East Pacific Business Center  Gate of the Orient  Gezhouba International Plaza  Global Financial Building  The Gramercy Residences  Grand International Mansion (The Pinnacle)  Guangzhou International Finance Center  Hanging Village of Huaxi  Forum 66  India Tower  International Commerce Centre  Keangnam Hanoi Landmark Tower  Kingkey Finance Tower  Leatop Plaza  Nanjing Greenland Financial Center  Northeast Asia Trade Tower  Parc1 Tower A  Pearl River Tower  Ryugyong Hotel  Shanghai Tower  Sino-Steel Tower  Tianjin International Trade Centre  The Tianjin Tower  Wenzhou World Trade Center  We've the Zenith  The Wharf Times Square  White Magnolia Plaza  MahaNakhon

Europe

City Hall and City Duma  Mercury City Tower  Shard London Bridge

Middle East

23 Marina  Abraj Al Bait Towers  Ahmed Abdul Rahim Al Attar Tower  Al Hamra Tower  Al Quds Endowment Tower  Al Yaqoub Tower  Arraya 2  Bin Manana Twin Towers (Lam Tara) Towers  Burj Al Alam  Central Market Project  DAMAC Heights  Dubai Pearl  Dubai Towers Doha  Elite Residence  Emirates Park Towers  HHHR Tower  The Index  Infinity Tower  Lamar Towers  The Landmark  Marina 101  The Marina Torch  Ocean Heights  Pentominium  Princess Tower  Sky Tower

 

Construction suspended

868 Towers Offices and Hotel  BDNI Center 1  Chicago Spire  Dalian International Trade Center  Doha Convention Center Tower  Eurasia  Faros del Panam  Jakarta Tower  JW Marriott International Finance Centre  Lighthouse Tower  Plaza Rakyat  Skycity  Square Capital Tower  Tianlong Hotel  Waterview Tower  Xiamen Post & Telecommunications Building

 

Former

World Trade Center

See also Proposed supertall skyscrapers  List of architects of supertall buildings

v  d  e

New York City Historic Sites

NRHP: Manhattan Brooklyn Queens Staten Island Bronx NHL: New York State

NYC: Manhattan Brooklyn Queens Staten Island Bronx

v  d  e

U.S. National Register of Historic Places

Keeper of the Register  History of the National Register of Historic Places  Property types  Historic district  Contributing property

List of entries

National Park Service  National Historic Landmarks  National Battlefields  National Historic Sites  National Historical Parks  National Memorials  National Monuments

v  d  e

Popular visitor attractions in New York City

Times Square (35M) Central Park (20M) Metropolitan Museum of Art (5.2M) Statue of Liberty (4.24M) American Museum of Natural History (4M) Empire State Building (4M) Museum of Modern Art (2.67M)

Categories: 1931 architecture | Accidents involving fog | Art Deco buildings in New York City | Fifth Avenue (Manhattan) | Former world's tallest buildings | National Historic Landmarks in New York City | Office buildings in New York City | National Register of Historic Places in Manhattan | Skyscrapers in New York City | Skyscrapers over 350 meters | Visitor attractions in New York City | Office buildings in Manhattan | Art Deco skyscrapersHidden categories: Wikipedia pages semi-protected against vandalism | Wikipedia protected pages without expiry | All articles with unsourced statements | Articles with unsourced statements from September 2008 | Articles with unsourced statements from May 2009
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2009-2010 Luxury Brands Pan-Asia-oriented

Recalling the 2009, the luxury-goods companies and fashion department stores have their sales focus from the West shifted to the Eastern countries. Them at lightning speed to open new stores in these places, organizing the activities of all kinds of ingenuity that this trend will continue to extend until 2010.

In order to have a "jewelry Emperor" reputation, jewelry, watches a leader in the field of Cartier (Cartier), for example, the brand last month in southern China fired three heavyweight boutiques, last December 18 in Hong Kong, Causeway Bay, Hysan Avenue boutiques opened in Hong Kong in its first nine boutiques, but also following the Macau Square, No. One Boutique (December 4 opening), Shenzhen City, Vientiane Boutique (opened December 9), the other to make people exclaim stop luxury landmark.

Indeed, China and other emerging markets in Asia have felt the real impact of the economic crisis, but compared to the United States, Japan and European countries, the former felt the degree of influence is relatively small. Luxury-goods companies eager to profit in these places you want to make up for the rest of the world suffered shrinking sales of the situation, so have been gearing up for Hong Kong, Shanghai, Beijing, Macau, Singapore and other regions and cities of customers concerned about the increase in degrees, This includes a number of cities in Mongolia.

Larger and more boutiques branches in China

In 2009, the luxury retail business expansion of major concern is chinese, and it is very reasonable. In a recent report, JP Morgan Chase predicted that most companies in mainland China in 2009 has been registered for sale and Statistics growth has more than 40%, including the local customers and customer groups, including the number of tourists, but also has increased 30%. Analyst Melanie Flouquet, and Corinna Beckmann forecasts, according to a fixed exchange rate terms, China's customer base in 2010 increased by 25%, while in addition to other countries in Asia outside of Japan, this figure will be 10%.

"China's customer base (including local customers and tourists) in the (2009 forecast) luxury industries already had rapid growth." Analysts wrote that he warned in the choice to expand markets except Asia, including Russia and the Middle East issue, the luxury goods companies should be more careful. They expected, Europe, the Middle East and Africa customer base in the coming year there will be a 5% growth.

However, the luxury-goods companies should not be growing Chinese consumers see then it is reasonable, this is New York-based consulting firm the Pao Principle in a recent report of a warning.

"While luxury consumers in China do in the pocket, and in many ways, makes the luxury market to operate, but they also do not buy anything," the consultant said, "consumers in China have recognized the luxury goods companies are now dependent on this market in Asia, but also expect that they can enjoy a higher quality and better service. "

Cartier Far East District Chief Executive Officer Nigel Luk, said in an interview, "Since 1992, Cartier began to enter the Chinese market, domestic consumers Cartier brand recognition is still a blank, sales outlets few and far between. And now, Chinese customers to understand not only from the material, design, craft, etc. to enjoy the works, but also from the brand behind the appreciation of cultural heritage to a luxury. "

Today, on behalf of the Chinese market will be required for the perfect image of the larger and more luxury boutiques to carry goods and deliver brand content. Similarly, in order to Cartier boutiques Hysan Avenue, Hong Kong, for example, is using double-double-space design store, with a total area of more than 747 square meters. The wall outside the shop made a dark granite masonry, its fine polished with the original matte surface ingenious combination of two-storey glass curtain wall on the embedded elegant French Avenue, awning, outside the entrance by an arched glass wall of the crafted, is at the top is a great distinctive Cartier logo. Within the interior of this shop are from France's top interior designer Bruno Moinard of the handwriting, he was former French President Francois Mitterrand of the Queen's designer, he was the most unique boutique store design, is the second floor across the eastern and western flanks bridges, through the connection from the days Jiao, will run through 11 different shopping space. Cartier Boutique, another new shop in Macau One plaza also has nearly 390 square meters of space, within the continuation of a designer Bruno Moinard classic "copper concept" design.

Asian-led strategy

Bain & Co. Estimated that China's luxury goods market growth in 2009 to 12%, reaching 6.6 billion euros, or about 9.9 billion. During the consultation in October last year a survey found, about 300 luxury stores opened in 2009, of which 15% is in China, 25% of the new store is in Asia and other countries.

For nearly a decade of China's economic, cultural and other aspects of the fastest growing period, in such a high quality environment, in order to Cartier, for example, "The Chinese market has become the Cartier one of the key global development, sales network in the country rapid expansion, the development of boutique speed, size, quantity and scale of investment on both the front living in the world. "

Salvatore Ferragamo CEO Michele Norsa said he was surprised by China as its great potential, has not yet been fully developed markets, and said, China and other Asian markets including Japan, will be the company's future, play an extremely important role.

"I expect that in 2010, 70% of the growth will come from the Asian market." Tokyo, Japan, at a recent fashion show for the audience in a Ferragamo says. In the past year, Ferragamo to greatly expand its retail in China and other Asian countries markets.

2009, to open new stores in mainland China, a number of luxury brands, Gucci, Lanvin, Fendi, Chanel bags and Salvatore Ferragamo was only a small fraction of them. Chanel handbags this year, the Peninsula Hotel in Shanghai, opened a new store, while Karl Lagerfeld for his "Métiers d'art" series of staged a special fall fashion show.

In other regions, Louis Vuitton and Ermenegildo Zegna in the capital Ulan Bator, Mongolia opened its first store. It is worth mentioning is that people look forward to a very high in Singapore ION Orchard shopping mall open for business in the summer of 2008, attracted a lot of brands, including Vuitton, Dolce & Gabbana, Prada, Cartier, Burberry, Uniqlo, Boucheron, and Dsquared. Seoul, Korea last year, Prada in the Rem Koolhaas-designed Prada Transformer deconstruction of art space, more than organized activities, the emphasis on the Korean market can be seen.

Just last month, Calvin Klein Collection Spring Women's and men's works are also stationed in Seoul Kring Creative Culture Space. The event was held in Korea decision is indeed beneficial to the company's development. "South Korea is already a Calvin Klein, except Japan, the second most important Asian markets, but we expect that in 2010, it will be in the leading position. For all of our brands, this is a mature treasure, but also in China gradually obtain an important position, South Korea will be our most important piece of land. "Calvin Klein's CEO Tom Murry says.

Although many companies will shift the focus of their policy in Asia to China, but they still have not completely abandoned this market in Japan. The scenery of the Japanese market has been gradually is not: This is from the increasing average age of the population, as well as export-oriented economy has faced stagnation on these two points is evident. Consumers more sensitive to price than in the past, in the fast-fashion chain stores, brand-name field and discount sale counter, people are struggling to find discounted merchandise. Bain analysis suggests that the Japanese luxury sales in 2009 suffered a 10% decline.

There are also many brands are still very optimistic about Japan, the world's second-largest economic power. 2009 Gianni Versace ready to withdraw from the news of the Japanese market has become in many media headlines, but many of them reported that this was overshadowed by the Italian brand you want to re-entered this market in order to seek a better store location plan.

"Japan is a very mature market ... ... the question of profits, this is very important indeed." Norsa said.

In 2009, Ron Herman, Rick Owens, Tom Ford, Nike, Forever 21, Hennes & Mauritz, Ermenegildo Zegna, and Tila March in Tokyo, Japan have opened boutiques. Recently, Tory Burch, and Abercrombie & Fitch have joined their ranks. For the designers, they have tried other approaches are also attracted people's attention.

Lanvin, Vivienne Westwood, as well as at Salvatore Ferragamo fashion show staged in Tokyo, Japan; while Tom Ford is coming out Isetan, and was carrying his director's debut "single man" at the Tokyo International Film Festival red carpet on the public appearances.

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